Africa’s growth in the last few years has brought a new investment frontier to investors. With an expectation of double digit growth potential in several industries including mobile telecommunications, it is no doubt that investor interest is high. Recent deal activity such as the Bharti Airtel ~$11B acquisition of Zain Africa and Vodafone’s ~$1B acquisition of Ghana Telecoms are few of the deals that illustrate this growing interest.

This article is the first of a two-part series covering the Ghana mobile telecoms market. Part I will look at base lining the industry and present basic information about the evolution of the market since deregulation. Part II will discuss my views on the future competitive landscape – what really lies ahead and what strategies companies need to employ to win.

Click to view full document in PDF

By: Selorm Adadevoh, Management Consultant, L.E.K. Consulting, U.S.A